Proposed Solution:

1. Online Reputation Management:

Implemented a systematic approach to monitor and respond to reviews on Yelp, TripAdvisor, and other relevant platforms promptly.
Engaged with customers to address feedback, resolve issues, and express appreciation for positive reviews, thereby enhancing the restaurant’s online reputation.

2. OpenTable Integration:

Optimized the restaurant’s profile on the OpenTable app with updated information, high-quality images, and accurate availability.
Implemented features such as online booking and reservation management to streamline the booking process and enhance customer experience.

3. Conference and Exhibition Promotion:

Developed targeted marketing campaigns to promote 1515 Restaurant as a dining destination for attendees of nearby conferences and exhibitions.
Utilized online advertising, email marketing, and partnerships with event organizers to increase visibility and attract visitors during event periods.

4. Website Redesign:

Collaborated with the client to redesign the website with a focus on user experience, mobile responsiveness, and seamless integration of reservation functionality.
Showcased the restaurant’s menu, special events, and unique offerings to entice visitors and encourage online bookings.

5. Social Media Campaigns:

Developed a content calendar to plan and execute special event campaigns throughout the year, including holiday promotions, chef’s specials, and themed events.
Leveraged platforms such as Facebook, Instagram, and Twitter to engage with followers, promote events, and drive traffic to the website.

6. Email Marketing Campaign:

Implemented a targeted email marketing campaign to reach out to existing customers with personalized offers, event invitations, and updates about the restaurant.
Segmented email lists based on customer preferences and behavior to deliver relevant content and maximize engagement.

7. Partnership with Event Hosts:

Established strategic partnerships with hosts of local conventions and exhibitions to cross-promote the restaurant as a dining option for event attendees.
Offered special promotions, discounts, or packages for event participants to incentivize visits to the restaurant.

Results:

Enhanced Online Reputation: Proactive management of online reviews led to improved ratings and positive feedback, contributing to a stronger online reputation for 1515 Restaurant.

Streamlined Booking Process: Optimization of the OpenTable app for booking and scheduling resulted in increased reservations and improved customer satisfaction.

Increased Event Traffic: Targeted marketing efforts and partnerships with event hosts led to a noticeable increase in foot traffic from conference and exhibition attendees.

Improved Website Engagement: The redesigned website provided a more user-friendly experience, resulting in higher online reservations and increased customer engagement.

Engaged Social Media Audience: Special event campaigns and consistent social media engagement helped build a loyal online community, driving traffic to the restaurant and boosting brand awareness.

Effective Email Marketing: The targeted email marketing campaign resulted in higher open and click-through rates, increased customer engagement, and repeat visits.

Conclusion:

By implementing a comprehensive strategy encompassing online reputation management, OpenTable optimization, conference promotion, website redesign, social media campaigns, email marketing, and partnerships with event hosts, 1515 Restaurant successfully achieved its objectives of enhancing its online presence, increasing foot traffic, and engaging with customers effectively. The collaborative efforts between the client and Young Media resulted in reinforcing 1515 Restaurant’s position as an award winning premier fine dining destination in Denver, Colorado.