Nathan Scott

Bronze Sculptor
Location: Canada

sculpturebynathanscott.com

Objectives:

Enhance Website Visibility: Improve organic search engine traffic and optimize the website for better SEO performance.

Develop Social Media Presence: Create engaging content, including timelapse videos showcasing the creation process of life-size sculptures, to build a strong social media following.

Increase Commission Requests: Generate inquiries for private and public commissions throughout Canada.

Ecommerce Integration: Develop an ecommerce platform to sell limited edition wildlife sculptures.

Monetize Training Content: Create and edit bronze sculpture training videos to offer as additional revenue streams.

Proposed Solution:

1. Website Optimization:

  • Conducted a comprehensive SEO audit to identify areas for improvement.
  • Implemented SEO best practices to enhance website visibility and search engine ranking.
  • Optimized website structure, meta tags, and content to align with relevant keywords and topics.

 

2. Social Media Strategy:

  • Developed a content strategy focusing on the creation process of life-size sculptures, including timelapse videos, behind-the-scenes footage, and artist insights.
  • Established a consistent posting schedule across various social media platforms such as Instagram, Facebook, and YouTube.
  • Engaged with followers through comments, direct messages, and community interactions to foster a loyal audience.

 

3. Ecommerce Integration:

  • Developed a user-friendly ecommerce platform to showcase and sell limited edition wildlife and figurative sculptures.
  • Implemented secure payment gateways and intuitive navigation to facilitate seamless transactions.

 

4. Training Video Content Creation:

  • Edited high-quality training videos focusing on bronze sculpture techniques and tips.
  • Edited and optimized video content for online distribution through platforms such as YouTube and Thinkific.
  • Offered video content for purchase to individuals interested in learning bronze sculpture mold making techniques.

 

Results:

  • Increased Website Traffic: The implementation of SEO strategies led to a noticeable improvement in website visibility and organic traffic.
  • Expanded Social Media Presence: Engaging content, particularly timelapse videos, attracted a larger audience and boosted social media following.
  • Surge in Commission Requests: The combined efforts of website optimization and social media marketing resulted in a dramatic increase in commission requests from clients across Canada.
  • Successful Ecommerce Integration: The launch of the ecommerce platform for limited edition wildlife sculptures provided an additional revenue stream and expanded the client’s customer base.
  • Monetization of Training Content: The creation and sale of bronze sculpture mold making training videos proved to another way to, further diversifying the client’s income sources.

 

Conclusion:

By addressing the client’s challenges and objectives through a comprehensive approach encompassing website optimization, social media marketing, ecommerce integration, and content creation, Young Media successfully helped Nathan Scott achieve significant growth in both visibility and revenue. The client saw remarkable results, including increased website traffic, expanded social media presence, heightened commission requests, successful ecommerce integration, and future opportunities for monetization of training content, solidifying their position as a prominent bronze sculptor in Canada.