Proposed Solution:

1. Google Ads Management:

Built and continually refined targeted Google Ads campaigns for residential and commercial roofing, gutter, and chimney services across Victoria and the surrounding communities.
Monitored keywords, ad spend, and conversion tracking on an ongoing basis to keep cost-per-lead low and lead quality high.

2. Website Development & SEO:

Designed and maintain a website that reflects Proline’s brand and clearly showcases their residential roofing, commercial roofing, gutter, and chimney services.
Conducted keyword research and implemented on-page SEO best practices to improve visibility for roofing- and gutter-related searches across Southern Vancouver Island.
Provided ongoing technical troubleshooting to keep the site running smoothly and resolve issues quickly whenever they came up.

3. Social Media Content:

Developed and managed a steady stream of social media content, including completed project photos, seasonal reminders, and customer testimonials, to keep Proline visible and top of mind with the local community.

4. Video & Photography:

Produced professional video and photography of completed roofing, gutter, and chimney projects to showcase the quality and craftsmanship behind Proline’s work.
Captured footage and images used across the website, social media, and print materials.

5. Marketing Plan & Campaigns:

Developed an overall marketing plan and seasonal campaigns tailored to the Victoria roofing market, helping Proline stay ahead of storm season demand and connect with both residential and commercial clients.

6. Brochures & Print Materials:

Designed printed brochures and sales materials for Proline’s estimators to use on-site and at local trade and home shows.

7. Google Business Listing:

Managed and optimized Proline’s Google Business Profile, helping strengthen local search rankings and showcase their strong customer reviews and BBB accreditation.

Results:

Sustained Lead Generation: Ongoing Google Ads campaigns have continued to generate a steady stream of qualified leads for both residential and commercial roofing and gutter work.
Stronger Local Search Presence: SEO improvements and an optimized Google Business listing have strengthened Proline’s visibility in local search results across Greater Victoria and Southern Vancouver Island.
Consistent Brand Visibility: Ongoing social media content, video, and photography have kept Proline’s work in front of past and prospective customers, reinforcing their reputation for quality craftsmanship.
Reliable Technical Support: Fast troubleshooting of website and technical issues has kept Proline’s online presence running smoothly with minimal downtime.
Long-Term Growth: The combined marketing plan, campaigns, and print materials have supported Proline’s continued growth and recognition, including multiple BBB Torch Award nominations and “Best of Victoria” wins.

Conclusion:

For over 10 years, Young Media has partnered with Proline Roofing & Gutters across nearly every facet of their marketing, from Google Ads and website development to SEO, social media, video and photography, print materials, and day-to-day technical support. This long-term collaboration has helped Proline build a strong, consistent online presence and maintain their standing as one of Greater Victoria’s most trusted roofing and gutter contractors.